Choose your own adventure in a weekend packed with fitness and fun. Learn from industry leaders, attend 40+ training sessions, clinics, panels and classes and enjoy the best in live entertainment. Stay tuned for the full lineup-there's still more to come.
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Who says you need to be at the beach to surf? Sweat, smile and catch a wave alongside pro surfer Sebastian "SeaBass" Zietz in the middle of the desert. This surf-inspired strength and conditioning class takes place completely on patented Surf Board Balance Trainers. You'll get a full body burn and embrace the spirit of the waves in this experience that challenges your stability, strength and endurance – plus rewards you with a Michelob ULTRA.
BODY is a fitness methodology combining the core principles of CrossFit, HIIT and traditional conditioning programs. Bad ass fitness trainer Kenny Santucci helps you define self-improvement, whatever that means to YOU. It all comes together with social team-based exercises and a collective energy that pushes you past where you could ever go alone. You only have one body. Learn what it's capable of.
Are you tough enough for training camp with an NFL pro? Find out as you climb your way through the Training C.A.M.P. challenge-filled obstacle course. Former NFL Athlete Curtis Williams will put you and your team through the gauntlet designed to test you and your squad's strength. Embrace your competitive side. If you find you're ready to go pro, reward yourself with an ice cold Michelob ULTRA.
Want to learn the secrets to making the TOUR? Join the PGA TOUR’s James Hahn and swing expert Jamie Osmak in a group lesson with BackSwing Golf. Put your new swing to use in a fun competition to Beat The Pro for ULTRA prizes.